Privacy Policy | BrandzProfi
Status:September 9, 2025
Privacy Policy | BrandzProfi
Status:September 9, 2025
1. Responsible Party and Data Protection Officer
Responsible Party:
German Wear GmbH
Ikarusallee 13
30179 Hannover
Germany
Phone: +49 (511) 676950-0
E-Mail: support@germanwear.de
Data Protection Officer:
We have appointed a Data Protection Officer whom you can contact as follows:
E-Mail: support@germanwear.de
or by mail at the above address with the addition"Data Protection Officer".
2. Scope and Purpose of this Privacy Policy
This privacy policy explains how German Wear GmbH (“BrandzProfi,” “we,” “us,” or “our”) collects, processes, uses, shares, and protects personal data when you use our B2B online shop at www.brandzprofi.com (the “Website”) and our related services.
This privacy policy applies exclusively toentrepreneurs, legal entities under public lawandpublic law special assets. Services for consumers within the meaning of § 13 BGB are not offered.
3. What Data We Process
We process the following categories of personal data:
3.1 Data Provided Directly by You
Business Contact Data:
Name, business email address, phone number, company name, VAT ID, billing and shipping address.
Order and Payment Data:
Ordered products, payment method (e.g., bank details for SEPA transfer, PayPal email address) as well as transaction history.
Communication Data:
Contents of inquiries, support tickets, and other communication with us.
Account Data:
When creating a customer account: access data, company profile, and preferences.
3.2 Automatically collected data
Technical usage data:
IP address, browser type and version, operating system, device information, referrer URL, visited pages, access times, duration of stay, and click paths.
Cookies and similar technologies:
We use cookies and tracking technologies in accordance with Section 8 and our separate[Cookie Policy].
4. Purposes and legal bases of processing
The processing of your personal data is based on the following legal bases according to the GDPR:
Contract fulfillment (Art. 6 para. 1 lit. b GDPR):
To process your orders, manage your customer account, provide our white-label services, and communicate within the framework of existing contractual relationships.
Legitimate interests (Art. 6 para. 1 lit. f GDPR):
To ensure the operation, security, and optimization of our website (e.g., analysis, fraud prevention), for direct marketing of similar B2B products and services to existing customers, and for legal defense. Your interests will be adequately considered.
Legal obligation (Art. 6 para. 1 lit. c GDPR):
To fulfill legal retention obligations, particularly under the Commercial Code (HGB) and the Fiscal Code (AO).
Consent (Art. 6 para. 1 lit. a GDPR):
For specific purposes, particularly for marketing measures or non-essential cookies, provided you have given us explicit consent.
5. Use of your data
Your data will be used in particular to:
Process your B2B orders and payments
Provide customer service and respond to inquiries
Manage and secure your customer account
Ensure the operation, maintenance, and analysis of our website
Send administrative information, updates, and security notifications
Provide business marketing information about our products and services (unsubscribe at any time)
Prevent fraud, abuse, and security incidents
Meet legal and regulatory requirements
6. Data sharing and recipients
Your personal data will only be shared in the following cases:
Service providers:
With carefully selected processors (e.g., hosting providers, payment service providers like PayPal, shipping service providers like DHL, email and analytics providers) who are contractually obligated to comply with the GDPR.
Consultants:
With legal, tax, or auditing consultants as necessary.
Legal obligations:
In the event of a legal obligation or government order.
Business transfers:
In the context of mergers, acquisitions, or business sales while maintaining confidentiality.
Data transfer to third countries:
If service providers are located outside the EEA, the transfer will only occur using appropriate safeguards (e.g., EU standard contractual clauses).
7. Retention period
We only store personal data as long as necessary or required by law. Relevant criteria are:
Duration of the business relationship
Legal retention periods (up to 10 years)
Necessity for legal defense
8. Cookies and Tracking Technologies
Our website uses cookies, including:
Essential cookies:
Required for basic functions (e.g., shopping cart, login).
Analysis and performance cookies:
For anonymized evaluation of usage (e.g., Google Analytics).
Marketing and targeting cookies:
To display relevant B2B advertising across various platforms.
You can manage your cookie settings at any time through the cookie consent banner or your browser. For more details, please see our[Cookie Policy].
9. Your Data Protection Rights
As a business contact, you have the following rights:
Right to access
Right to rectification
Right to erasure
Right to restriction of processing
Right to data portability
Right to object to processing based on legitimate interests (including direct marketing)
Withdrawal of consent given
To exercise your rights, please contact us as per Section 1.
You also have the right to lodge a complaint with a competent data protection authority.
10. Data Security
We implement appropriate technical and organizational security measures (e.g., encryption, access controls, secure transmission protocols). However, no data transmission over the Internet can be guaranteed to be completely secure.
11. Changes to this Privacy Policy
We reserve the right to adjust this Privacy Policy in the event of legal or organizational changes. The current version will be published on our website, and the update date will be adjusted.
12. Contact
If you have questions about data protection, please contact:
German Wear GmbH
Ikarusallee 13
30179 Hannover
Germany
E-Mail: support@germanwear.de
Phone: +49 (511) 676950-0